Television Academy Names Barbra Held Vice President of Event Production

Barbra Held has been named to the newly-created position of Vice President of Event Production for the Television Academy, it was announced by President and COO Maury McIntyre.

Held will oversee a department responsible for the planning and execution of all live events directly produced by the Television Academy: member activities and peer group events, including screenings, panel discussions, receptions and conferences, along with awards shows such as the Television Academy Hall of Fame and Television Academy Honors. She will also work with production, network and internal Academy teams to coordinate venue logistics and pre-planning for the Emmy Awards and Governors Ball. In addition, Held will oversee the technical operations and production aspects of the new, state-of-the-art theatre and media center currently being built at the Academy's North Hollywood campus.

"Barbra's more than 15 years experience in producing successful high-profile events will be extremely valuable as the Television Academy looks to elevate and expand the programming and events it offers to our members, aspiring professionals and the public," said McIntyre.

Prior to joining the Television Academy, Held was most recently Vice President Events & Marketing of the Australian Government's G'Day USA, the largest foreign country promotional campaign held annually in the United States. Among her notable achievements in this position was producing the G'Day USA Gala and televised awards show, an anticipated annual Australian event in the U.S. and a staple in the Hollywood awards season.

Additionally Held served as Associate Vice President, Domestic Marketing at the Los Angeles Convention and Visitors Bureau and Special Events Manager at the Los Angeles Times.

"This is an extraordinary time to join the Academy as it prepares to unveil its spectacular new theatre and media center which will enable the organization to produce events that are more exciting, thought-provoking and digitally accessible than ever before," said Held.

Contact:
Roberta Silverman
breakwhitelight (for the Television Academy)
roberta@breakwhitelight.com
Office: 1-818-849-6347
Cell: 1-818-207-1363