The Television Academy today unveiled a bold new design to be used for this year's Emmy Awards key art. Famed designer Ty Mattson, known for the stylish work he has done for television networks and various brands, was tapped to help design the key art for the 67th Emmy Awards.
"This year's imagery represents the most dramatic departure for Emmy Awards key art in Academy history," said Maury McIntyre, President and COO of the Television Academy.
"We broke with traditional, photo realistic designs of previous years," said the Academy's Senior Creative Director Scott Buford, "and collaborated with Mattson Creative to create a direction that was striking, simple and would reflect the Television Academy's path of change and growth."
The result is a black and gold "hero" or "goddess" image for Emmy, which has roots in timeless Art Deco, with rich color, bold shapes and assertive symmetry. She's a rare departure from being portrayed in pure gold, yet still stands as a forward-thinking icon in television excellence. The new key art will be utilized across multiple platforms including the website, advertisements, collateral materials and motion graphics.
Media and other outlets looking to download hi-resolution files of the artwork may visit Emmys.com/67-key-art
The 67th Primetime Emmy Awards, hosted by Andy Samberg, airs live Sunday, September 20 (8:00 PM ET / 5:00 PM PT) on FOX and will originate from the Nokia Theatre L.A. LIVE in Los Angeles. Don Mischer will serve as executive producer for the telecast.
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PMK*BNC for the Television Academy:
Chris DiIorio 310-854-4866 chris.diiorio@pmkbnc.com
Joanna Cichocki 310-854-4773 joanna.cichocki@pmkbnc.com
